British Travel Awards? Baseless Travel Awards, More Like

The British Travel Awards were announced this week, with the usual cruise section being among the many categories to be honoured.

Great, I thought, another chance for the cruise industry to spread its message and for some worthy winners to be acknowledged. And, sure enough, there were FOUR wins for P&O Cruises, one for Cunard (as Cruise Line of the Year), and one each for Voyages of Discovery, Viking River Cruises and Thomson Cruises (the latter for Best Cruise Holiday Retailer; but, er, Thomson Cruises only sell Thomson Cruises).

Having started off fairly enthusiastic about the whole idea, I started to look a bit closer. And then the whole premise totally fell apart. The British Travel Awards? The Baseless Travel Awards would be a better title.

Irrespective of the fact that all the winners were mostly just the BIGGEST operator in their category (while Voyages of Discovery, as good as they are as a 'niche' Cruise Line, were actually one of the sponsors of the awards. Like, they weren't going to get an award?).

You can almost make out an argument for Cunard as Cruise Line of the Year; after all, they have all of three ships, so they just about constitute a fleet. They also sail to large parts of the world. Almost 50% of their passengers are British, so they just about qualify there, too. But when the likes of Disney, Seabourn, Oceania, Carnival, Costa and Celebrity have all debuted brand new ships (whole new designs for Disney and Oceania in particular), and Celebrity have been universally lauded for the continued development of their Solstice-class vessels, you have to think Cunard might struggle realistically to figure in the top three. Heck, I doubt if they would be in the top 10 for most cruise aficianados.

I could almost be happy with P&O as Mainstream Cruise Line of the Year, if the likes of Royal Caribbean, Celebrity and NCL hadn't offered newer and more innovative ships and onboard features this year. Oh wait; Royal Caribbean did actually place second in this category. But then Thomson Cruises (another mass-market operator) came in third. Ahead of NCL and Celebrity; and Holland America, Costa, MSC Cruises, Princess, Oceania and Fred Olsen, too, all of whom would have a greater claim here.

P&O also claimed Best Family Line, which is a worthy award as they do provide great kids' facilities and activity programmes. But Disney are pretty darn spectacular, as are NCL, Carnival, Celebrity and Princess, but none of them even merited a mention (although Thomson - again - did get third place. Thomson - for a family cruise line? Give me a break. Oh, hang on - they were another one of the sponsors, too).

But it was P&O as 'Best Luxury Cruise Line' that really set me off. Luxury cruise line? What, better than Seabourn or Silversea; or Regent or Crystal? Better than Oceania or SeaDream, Azamara or Windstar? I would consider all of Celebrity, Holland America, Princess, NCL, Cunard AND Star Clippers in in any debate about 'luxury line.' Hell's teeth, P&O might struggle to make the top 20!

Does anyone at the British Travel Awards even know what 'luxury' actually means? But then when Titan Travel gets third place in the Best River Cruise Line, you know these awards truly are utterly pointless, an exercise only in acknowledging the big players (and, presumably, getting a lot of money out of them for attending and promotion).

Memo to British Travel Awards: Titan Travel, while they are an excellent tour operator, are not a 'line' of any kind. They have zero ships and only a small river-cruise portfolio (compared to any one of 20 genuine river-cruise lines). It really boggles the mind that anyone swallows this preposterous tosh.

And, if I can debunk the Cruise awards this easily, what credibility do ANY of the BTA's highly-touted honours have? They have 11 different sections and multiple winners in most of them.

So, if anyone actually points out these awards to you and says "They must be good, they are Best Small Niche Tour Operator Mainstream Cruise Line Provider Of The year," you can yawn and say, "Yes, and I'm up for a Nobel Peace prize, too."

Cruise and snooze, anyone?

Cruise-and-stay holidays are becoming big business. I know, because Thomson Holidays told me so this week in their latest press release:

Cruise and Stay – The Best of Both Worlds

Thomson Celebration’s New Home Port Increases Cruise and Stay Options

In the past decade. the number of British cruisers has increased by over one million per year, and cruise holidays now account for one in 10 package holiday bookings, according to the 2009 PSA review. When comfort and experiences compete with value for money in the holiday decision making process, Brits are searching for ever more ways to make the most of the holiday budget. That’s why the UK ’s second largest cruise line, Thomson Cruises, has introduced Turkey into its ‘cruise and stay’ programme.

This combination of time at sea with time at a beach resort sees Thomson Cruises not only offer great value on their cruise ships, but to go one better. Teaming a week of cruising around the Med, the Aegean or even the Caribbean on a Thomson cruise ship with a week in a stunning beach resort, quite often on an all-inclusive basis, allows customers to budget for a two-week holiday and get so much more.

For the first time, Thomson Cruises has positioned Thomson Celebration in Marmaris, Turkey. Itineraries sail around the Aegean towards the islands of Mykonos and Santorini as well as the historical ports of Canakkale and Istanbul . The ship being based in Turkey means passengers are able to opt to extend the holiday to two weeks and stay at a selection of 3T to 5T hotels in the beautiful resorts of Olu Deniz, Marmaris or Sarigerme from just £1,171 per person*.

With the rise in people seeking experiences above and beyond traditional ‘bucket and spade’ holidays, Thomson Cruises on board offering of West End-style entertainment, fantastic service from attentive and friendly crew (at no extra charge) and great dining options combine with a fabulous array of destinations to create the very best of both worlds.

OK, I'm definitely prepared to buy into the good-value nature of the cruise-and-stay idea (especially with Thomson's patent charter holiday approach), but unless you do the week's 'stay' part of the holiday first, do you see this being anything other than a 'cruise-and-snooze' on the sybaritic beaches of the Med (or Caribbean)?

To be honest, if I'm going to go away for a full 2-week spell (which, admittedly, is highly unlikely these days; where 'highly' translates to about a 150% chance!), I would much rather opt for a full 2-week cruise which includes some relaxing sea days (and only one set of transfers, packing and unpacking) but still affords the ever-changing scenario that cruising provides par excellence.

But maybe I'm wrong. Is cruise-and-stay the wave of the future; am I in the minority; or am I just wrong? Answers on a postcard, please.....!