Tuesday, November 8, 2011

A tale of two burgers


We all love a good burger.  Well, most of us anyway.  Just like the ads on TV.  All the fixin’s, two hands to hold it, juicesdripping down our chins, a side of fries at the ready.  Just hits the spot sometimes.  But as we all know, the burger on TV is soseldom the burger on our plate.

You see a $5 “deal.”  In most cases, the deal is this:  Highly processed beef by-products, gluedtogether with corn derivatives, flavored with a chemists’ concoction, betweentwo sugary sweet buns, and garnished with subsidized, sterilized, produce grownfor shipping stability, not flavor or land stewardship. 

Those fries have a story too.  Most consumers these days know fries are anunhealthy option, albeit a tasty one. Unfortunately, most of the fries we eat today are themselves theoffspring of an un-sustainable process.  Turns out, the perfect potato for fries is best grown in thedesert.  And the water it takes to keepthose potatoes coming has consequences for all of us.

I love a good burger and fries.  I have had my share of $5 “deals.”  And I admit it freely to give some weight tothis writing.  There is a better way toget a burger.  It may cost a little morein the short run, but the long term effects of the choices we make are addingup.  At Broken Bread, we are making theeffort to educate not only ourselves, but our customers as well.  It comes back to voting with ourdollars.  Purchasing products grownlocally, produced locally, with as little processing as possible.  For myself, fresh ground beef, grownresponsibly in Scio, with nothing but a little sea salt and fresh crackedpepper, sounds awfully good. 

Food for thought:



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